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Home»LA Weekly

The owner of the Palisades Shop asks why private firefighters saved a nearby store instead of her

By February 13, 2025 LA Weekly No Comments3 Mins Read
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LOS ANGELES (KTLA) – Palisade’s business owner, whose skate shops have been destroyed in recent wildfires, is currently looking for answers, despite civilian firefighters saving all the businesses around them.

Erica Simpson has been on Swarthmore Avenue for the past 25 years, long before Rick Caruso developed the streets and the area surrounding her business in what is now known as the Palisades Village. We own and operate a skateboarding store.

Unlike most companies in Swarthmore, Paliskates is not a Caruso tenant.

While the use of civilian firefighters has won controversy from critics who say these resources should be made available to everyone, Caruso’s team has been involved in private firefighters, businesses in the village of Pallisard and nearby homes. said he did not survive the firestorm.

On January 8th, the day after the Palisade fire exploded, Simpson was relieved to hear that the village of Palisades had survived. It wasn’t until late afternoon that Paliskates employees filmed a video of a skateboard shop burning with fire guns.

The Paris Skirt skateboard shop, which was destroyed by January 7th, has been saved by private firefighters, a nearby store in the village of Palisade. (Viewer Image) The Paliskates skateboard shop, which was destroyed on January 7th, has saved a nearby store in the village of Palisades by private firefighters. (KTLA) The Paliskates skateboard shop, which was destroyed on January 7th, has saved a nearby shop in Palisades Village by civilian firefighters. (KTLA) The Paliskates skateboard shop, which was destroyed on January 7th, has saved a nearby store in Palisade Village by private firefighters. (KTLA)

Simpson tells KTLA’s Chris Wolf that he doesn’t know when or how the skate shop was on fire, but it’s strange as there’s a photo of fire trucks and water bids parked in front of her shop. He said he thought so.

A fierce motorcyclist catching a Tesla camera on a Southern California highway

“Why did anyone put out the fire here if there were firefighters?” she asked.

It is also unclear to Simpson whether the Los Angeles Fire Department will be able to see her building burning or even access it.

“I don’t think you know enough about civilian firefighters and how they work with the fire department,” she said. “I think people should know more about that and how they are protected.”

When asked about her concerns, Caruso’s team didn’t want to go to cameras, but provided the following statement to KTLA:

“At Caruso, our priorities are always the safety and happiness of our tenants, residents, guests, employees and communities. As part of that commitment, Caruso includes private fire responses in all of our property. We maintain a quick response team that is urgently.

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