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Hamish McKenzie, co-founder of Substack, is suddenly speaking out.
“We’re overcoming the most important media turmoil since the press, which explains everything from why you can’t stand your neighbors to the current political uproar.”
Today, he wrote on his site, “We live in a more chaotic environment, where the madness of social media narratives has produced political movements that gain power by attracting all sorts of positive or negative attention, from moral panic to looming from the fuel-like podium.
How Donald Trump controls the news positively and negatively
Clearly, it is Mackenzie’s interest to portray the media revolution with him as a major rebel force. When Substack was launched in 2017, it was considered an interesting experiment. This is mainly an outlet for those who don’t have it.
However, in the Trump era, there is little question of us being sunk into a toxic environment, as he has his constant cable appearance and social posts of truth. The president got this, so he finished many podcast interviews.
He went to Kamala with Joe Rogan.
We currently live in the material age. Meanwhile, journalists and media talk heads are independent at an unprecedented rate. (Subsack)
We live in the age of Subjel as big-name journalists are now giving up on major television gigs in favor of site independence. What was once considered the Holy Grail, a permanent or hosting job on a major network, is now dismissed as an old school legacy media with too many corporate constraints.
Take my former Fox colleague, Chris Wallace. He set out for CNN (actually CNN-Plus, euthanized in three weeks) and launched his talk show on Saturday. However, Chris recently announced that he was leaving the network and becoming independent.
Another former Fox colleague, Megin Kelly, had a similar experience. Dropped on NBC after a bad experience there, she launched daily shows and video podcasts on Sirius XM, and currently has 3.2 million subscribers on YouTube.
Michelle Obama’s “IMO” podcast ranks 34th on the Spotify Podcasts chart
Chuck Todd was eased from his “Meet the Press” job and was given an online streaming show. However, a while ago he announced he was leaving NBC to leave.
When Dan Abrams gave up on the News Nation show three years later, he said: The founder of MediaIte later announced that he was working with other media people to focus on creating the site’s YouTube channel.
Mackenzie’s great insight is that he can connect writers and podcasters directly to his audience. They can opt for revenue sharing agreements. Now you might ask, what if you’re not a well-known former anchor or commentator?
I found the niche sites to work really well. They can work in other jobs at the same time. Many users report six-figure income.
This is especially impressive as most substance people read their site for free or shorter versions. Full columns and special features are available only to subscribers. The hope is that some of the freeloaders become subscribers over time.
Not everyone is spontaneously caught up in subsacks. Former Washington Post columnist Chris Siriza is very open-minded that he came to subsack after being fired by CNN. After dropping the kids at school, he realized there was little to do.
Trump continues to attack elite institutions with his eyes on the third term – and many are in the caves
“I started this substance selfishly to help me tackle my changed life. I hopefully put my audience into the platform where I can express myself – about the world of politics, yes, how did I navigate a new reality?”
He slowly built his followers and chatted with Todd once a week.
Casandra Campbell, a truly good business idea, has analyzed 29 most popular substances.
Clinton-era Labor Secretary Robert Reich, former lawmaker Allen West, R-FLA. , and filmmaker Michael Moore are some of the major media figures that exist in the subsack. (Getty Images)
The first two are letters from the Americans (hungry thousands of paid subscribers for political history) and the broken palate. Michael Moore was third, and the only other names I recognized were former candidates Allen West, Bluwark and former worker Chief Robert Reich.
Other names included Dr. Mercola’s censored library, Della Soul, Pragmatic Engineer, and Cryptonite Weekly Wrap.
“Our political culture now reflects the chaotic media culture,” says Mackenzie. “Opposite people are not only to be debated, but to be humiliated.” Go for it and change that.
Subscribe to Howie’s Media Buzzmeter Podcast.
See, I subscribe to some substance accounts. I would like to subscribe more, but the prices range from $5 to $40 a month, making them expensive. So I read others for free and ponder whether to upgrade.
Click here to get the Fox News app
I disagree that this is the biggest deal since the Gutenberg Press around 1440, but it has influenced the media and political culture. Subsacks are hot, mainly because journalists and politicians long for connections beyond the insanity of Trump era.
Howard Kurtz is the host of Fox News Channel’s MediaBuzz (11am to 12pm Sunday). The Washington, D.C.-based member joined the network in 2013, regularly appearing in special reports with Bret Baier and stories with Martha MacCallum among other programs.
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