Your local Starbucks barista will soon be sporting a new, more consistent look with the company that announced a new dress code on Monday.
The change is part of CEO Brian Niccol’s efforts to overhaul the coffee chain’s image with “simplified color options that allow the iconic green apron to shine.”
“A more defined color palette includes solid black short and long sleeve crew necks, collared or button-up shirts, khaki, black and blue denim bottom shades, according to the site.”
Starbucks also offers baristas free T-shirts from two company brands.
Since 1987, the green apron has been a symbol of the Starbucks Coffee Company (Starbucks Handout)
“Our green apron partner has played a major role in making everything possible, from writing in cups to free refills and coffee shop experiences,” the website reads.
Ktla Morning News Anchor Megan Henderson is pleased and surprised by one of these changes.
“I already notice the consistent message of the cup and they make me happy,” Megan said. “Sometimes they’ll put their minds on it. Sometimes they’ll say, ‘Have a great day’… They write small messages. It was part of getting that back to the CEO.
The new dress code will come into effect on May 12th.
Source link