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Home»LA Weekly

Mascot, March, etc: Line friends to open new store in Universal City Walk Hollywood

By April 24, 2025 LA Weekly No Comments2 Mins Read
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A new store is scheduled to open Friday at Universal City Walk Hollywood as the theme park continues to improve its outdoor shopping and dining areas.

The Line Friends Store will officially open on Friday, April 25th, with a spectacular opening celebration until April 27th from May 2nd to May 4th. The event promises family-friendly fun, themed products and appearances by fan-favorite mascots, including Brown and BT21 crew.

Slice House Comes to Universal Studios Hollywood City Walk

Line Friends is a collection of characters that were born as stickers for the messaging app line. They have since grown into a global character brand.

The first 30 guests line up every day during the grand opening weekend receive a free Goody bag to kick off the festival. All visitors are also eligible to participate in the “Lucky Draw.” There, everyone leaves with prizes. Guests will be able to enjoy mascot appearances from 11am to 6pm daily, except on May 2nd.

In addition to gifts and photo opportunities on-site, shoppers can bring home even more surprises with any purchase.

Customers who purchase between April 25th and May 4th will sign a raffle to win one of two sets of general admission tickets for Universal Studios Hollywood. Entries must be submitted directly at the store.

Located in Suite #180 at 100 Universal City Plaza, Line Friends Store is open daily from 11am to 8pm and offers a wide range of character products, from luxury and apparel to K-Pop Collectibles.

This will be the company’s third US location. Already in New York, there is a store near the TCL Chinese theatre in Hollywood.



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