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Jeff Sperbeck, a longtime friend, agent and business partner of Hall of Fame quarterback John Elway, passed away Wednesday four days after the 62-year-old fell from a golf cart driven by Elway in the private golf community in La Quinta.
TMZ reported that Elway was driving a golf cart in the Madison Club community on Saturday night. According to TMZ, Sperbeck was inhaling, but was unconscious when paramedics arrived after calling 911.
The Riverside County Fire Department told the Times Wednesday that paramedics responded to an emergency call in connection with someone who fell from a golf cart in the 53,200 block of Humboldt Boulevard, around 6:50pm on Saturday. Emergency personnel reported to the department that the patient was seriously injured and that he had transported the person to a local trauma centre.
Sperbeck was declared dead at Desert Regional Medical Center at 1:10am Wednesday, according to the Riverside County Sheriff’s Office.
The Sheriff’s Office said in a statement that the incident was notified Monday and the investigation has begun.
“At this time, the investigation is ongoing and details are not available,” the Sheriff’s Office said.
Sperbeck has represented more than 100 NFL players over 30 years as an agent and business advisor. He became Elway’s marketing and business activities manager in 1990. Together, the two men founded the 7cellars winery, with Sperbeck serving as chief executive.
Elway played 16 NFL seasons. All for the Denver Broncos. He led the team to five Super Bowls, winning the final two, following the 1997 and 1998 seasons. Later, as a football operation for the Broncos general manager and executive vice president, Elway helped the team make two more Super Bowl appearances, including a post-2015 season victory. He was a consultant for the Broncos when his contract expired in 2023.
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