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Apple Manufacturing Academy is located in downtown Detroit and is managed by Michigan State University. The academy will offer small businesses a workshop on manufacturing and artificial intelligence, Apple said. Trump is asking Apple to move iPhone production to the US, and is implementing tariffs that are likely to increase the company’s costs.
Faced with increased pressure from President Donald Trump, Apple is launching a manufacturing program in downtown Detroit.
The Apple Manufacturing Academy, managed by Michigan State University, will offer small businesses manufacturing and artificial intelligence workshops when it opens in August, Apple said Tuesday. The company said it would “train the next generation of US manufacturers” and that Apple engineers would take part in the workshop.
Apple is one of the world’s most admired hardware companies, manufacturing tens of millions of complex devices each year in its global supply chain.
“We are excited that with this new programming, more companies can implement smart manufacturing and unlock the incredible opportunities for businesses and our country,” Apple’s newly appointed chief operating officer Sabih Khan said in a statement.
The announcement is part of Apple’s public effort to highlight US operations and investments to soothe Trump, which called for iPhone production to be moved to the US while implementing tariffs that are likely to raise Apple’s costs.
Apple first promised to open Apple Manufacturing Academy in February. It announced plans to spend more than $500 billion in the US over the next five years, investing in products, programs and businesses. Apple also said it would assemble an AI server in Houston and buy chips from the Arizona-based TSMC factory.
While Trump welcomed Apple’s plans in February, his administration will continue to keep the US iPhones strong, with experts saying it will be expensive and very long. In May, Trump said CEO Tim Cook had a “minor problem.” The CEO said Apple expanded production to India to avoid Chinese tariffs.
“I told him, ‘My friend, I treated you very well. You’re here for $500 billion, and now I can hear you being built all over India.’ I don’t want to build it in India,” Trump said.
Apple runs similar programs that focus on software development rather than manufacturing. According to its website, there are 18 developer academies around the world, particularly in countries where iPhone manufacturers want to build partnerships with governments such as Brazil, Indonesia, Saudi Arabia and South Korea. The only US developer academy is based in Detroit in collaboration with Michigan, and says it will have around 200 students a year this spring.
Apple has provided consulting services to small businesses through the program, and the manufacturing academy will also offer several courses later this year.
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