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One of the most scandal-plagued companies in American business history appears to be back on its feet, but the severity of that comeback remains to be seen.
“We’re back. Can we talk?” Enron posted on social media on Monday, along with a short video and press release.
The announcement came the day after Dec. 2, 2001, 23 years after the company’s bankruptcy due to widespread accounting fraud, which led to perhaps the most infamous corporate scandal in U.S. history.
An Enron spokesperson declined to comment on Monday’s press release, but teased that “big energy announcements” were coming.
The video also offered no clues, just a generic image and slogan reminiscent of the 30 Rock Couchtown parody ad.
But, as you might expect, the scandal was frequently mentioned in promotional materials, with Enron stating that “management is focused on setting high standards of ethical business practices, transparency, and sustainability. We are committed to serving as a model for corporate responsibility around the world.” . ”
Additionally, Enron’s latest efforts “recognize the past” and are “based on a renewed commitment to integrity and a forward-looking approach that prioritizes collective growth and learning,” the company said.
The exact nature of the restructured company remains unclear, but the company said only: “In 2024, Enron will begin a new chapter dedicated to solving the world’s energy challenges through innovation, adaptability, and a commitment to a brighter future.” As explained, it is possible. The whole thing could be a big joke.
As some social media users pointed out, embedded in the company’s website’s terms of service is the following statement: “The information on the website about Enron is First Amendment-protected parody. represents performance art and is for entertainment purposes only.
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