Just one retail chain was enough for Taylor Swift to win the best-selling book last week and have the biggest opening week of 2024.
Swift’s “Eras Tour Book” sold 814,000 copies over Thanksgiving weekend, according to Circana. Circana tracks about 85% of the print market, but ‘Eras’ numbers are more accurate. Swift sold the book exclusively through Target, which launched a tie-up with “Eras” on Black Friday.
Sales soared even as Swift ignored Amazon.com and other retailers, and some fans complained online that the book contained typos and other errors. . Representatives for Target and Swift did not immediately respond to requests for comment Wednesday.
According to Circana’s measurements, which do not include audio and e-book sales, the only nonfiction book with a better debut than “Eras” is the first volume of Barack Obama’s presidential memoir . President Obama’s A Promised Land sold just over 816,000 copies in 2020, but unlike Swift’s book, it was available at all major retailers.
In “The Swift Effect,” superstar singer-songwriter Taylor Swift redefines the music business, turning it into an economic engine that generates billions of dollars in revenue and impacts many sectors. Verify that you have built your brand.
Swift has planned exclusive, non-traditional releases before. For the 2023 concert film “Eras,” she bypassed Hollywood studios and worked directly with AMC Theaters and Cinemark Theaters. Taylor Swift: The Else Tour grossed over $200 million, making it the highest-grossing concert film in history.
Even before Eras was published, Swift was a publishing mini-genre, the inspiration for biographies, romance novels, fashion, coloring books, and the cocktail recipe book Shake It Up. Another bestseller for 2024, according to Circana, is Wendy Loggia’s Taylor Swift: The Little Golden Book Biography, which includes Little Golden books such as The Three Bears and The Whispering Rabbit. It is designed in the tradition of popular works.
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