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Black Friday shopping started early at Citadel Outlets in Commerce, with select stores opening their doors for overnight bargain hunting.
Several shoppers flocked to the mall late Thursday after Thanksgiving dinner and stayed into the early morning hours for a marathon day of bargain hunting that marked the beginning of the holiday shopping season.
One family arrived late Thursday to visit as many stores as possible.
“We go to every store we can,” one shopper told NBCLA while standing in line outside a Coach store early Friday morning. “We have to attack them all.
“I arrived as soon as I could. I arrived right after dinner, so it was around 11 p.m.”
The early access Black Friday sale, billed as an all-night shopper party, began Thursday at 8 p.m. Most stores will be open until 11pm on Fridays.
You will be shopping for 27 hours straight.
Of the approximately 131.7 million people nationwide who plan to shop in-store or in-person on Friday, fewer than 1,000 people across the country plan to shop in-store or in-person on Friday, according to the National Retail Federation’s annual survey released Nov. 14 by Prosper Insights and Analytics. Guests were among them. This number is part of a record 183.4 million people who plan to shop between Thanksgiving and Cyber Monday.
Lars Perner, an associate professor of clinical marketing at the University of Southern California Marshall School of Business, said in an interview posted on the school’s website, “The biggest thing that’s happened in the last five years is the launch of Black Friday sales. has accelerated,” he said. “For example, we’ve seen Amazon especially launch a lot of early sales, which means competitors have to follow suit. If Amazon does something, Walmart and many other companies will too. They’ll do the same thing, and brick-and-mortar stores are starting an arms race, so to speak, faster and faster.
“There’s no limit to how far back you can get things. There used to be a cultural reaction to selling too early, but people have come to expect it more and more. Some people may lament that philosophically, but we don’t have the same visceral reaction anymore.” ”
The previous record was 182 million, set in 2023.
The survey found that 72% of Christmas shoppers plan to shop in-store or online on Friday, with 65% planning to shop in-store.
The top reasons consumers plan to shop during these five days are because they can’t miss a sale (57%), because it’s tradition (28%), and because they like to start their holiday shopping on Thanksgiving weekend (24%) ) is.
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