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Cafetón combines coffee, culture and support from the LA immigrant community to bring people and raise money to help those affected by the recent migrant raids.
The Cafeton concept was first brewed in Chicago and headed to LA through a creative collaboration between the V5 Group and local DJ Alisteora Mirez.
“We wanted a space where Latinos could not only enjoy culture and music, but also felt good physically and emotionally,” said Lia Monroy, social media director for the entertainment group.
“We host many Latin events and are constantly looking for new ways for Latinos to gather in our community,” Monroy said.
What began as a local Chicago idea has rapidly grown into a two-way movement that brings people together through reggaeton.
Cafeton, a play of the words “cafe” and “reggaeton,” was born from the desire to create a space that focuses on wellness where Latinos can connect, consciously and purposefully.
“Health and wellness are a very popular topic right now, and we thought of it. What if we created a club-centered space? We explained Monroy.
The first Cafeton portrayed a large crowd in Chicago, with over 7,000 people taking part in the event on breaks.
After seeing momentum, organizers decided to bring the event to Los Angeles.
The past two Cafeton events in LA have raised over $4,400 for immigration assistance and community resources.
The latest Cafeton event took place on July 14th at Sara Coffee and Wine in Long Beach, with organizers welcoming over 1,000 attendees.
Admission was based on a minimum of $1 donation, and all proceeds went directly to Chirla, a coalition of humanitarian immigration rights.
During the last two events, the group also donated to the Street Vendor Aid Fund.
Sunday’s event attracted a large crowd, wrapping lines around the block for over three hours.
“We created a no-judgment zone,” said Alisteo Ramirez. “Everyone is welcome. That’s reflected in the feedback we received on Tiktok and Instagram. It’s nothing but love.”
Ramirez emphasized that LA needs this support more than ever.
“Everything that is happening with immigrants in Los Angeles right now is just trying to create spaces where everyone can come and feel like they’re coming and watching. Music is generally a beautiful artwork to express that.
Brandy Raygoza, co-founder of Sara Coffee and Wine in Long Beach, was a key partner in the expansion of Cafeton. She and her business partner Derrick Montiel have opened the cafe to date as the venue for two Cafeton events.
“The initial turnout was amazing. We were able to help street vendors and those in need,” Raygoza said. “We just want to celebrate ethnicity, gather during difficult times and have spaces that can provide people with safe and fun spaces.”
Demand for these events is growing, with over 1,000 people on the waitlist, and organizers are currently scouting larger venues in LA to stay true to the event’s mission and continue to expand.
They also plan to work with partners like LiveNation to launch ticket giveaways for artists like Puerto Rican reggaeton artist Mora, and continue to support local immigration aid groups at each event.
In addition to music and fundraising, Cafetón also offers a platform for small and medium-sized businesses. Local vendors are invited to sell items outside the venue before the doors open, providing visibility and community support.
Ultimately, Cafetón’s message is clear. “Our main goal is to create a community and a safe space where people can come together, be free, enjoy coffee, dance to reggaeton and still run their errands,” Monroy said.
Cafetón will be holding its third event at Sala Coffee and Wine on Sunday, July 20th from 12pm to 4pm.
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