Is it simply too expensive for an average family to visit Disneyland? Many believe it, and apparently so does Disney.
According to the Wall Street Journal, there is a conversation going on at Disney about whether Disney families are simply priced from going to Disney resorts and theme parks.
It currently costs over $200 to visit Disneyland on a popular day. A path to the skipline could be up to $450 on top of it, not to mention the hundreds of dollars you’ll have to spend on food and souvenirs.
The Wall Street Journal, which cites Disney insiders, says Disney executives are beginning to think that the relentless price hike is going too far. According to the journal, the internal debate focuses on whether the happiest place on the planet is a bit down for most families with young children.
Here’s how Disneyland looked at Opening Day – when nothing went according to plan
Disney’s own research found a decline in the proportion of people planning to visit after visiting the park. That’s the main reason.
So, what do you do? Well, it’s a very easy choice. Are you taking care of the interests of your customers or protecting the interests of your shareholders?
Is Team Mickey going to continue doing that? For the time being, Disney still seems to believe they are offering great value to their money. And I think a lot of people would agree with that.
That said, a recent survey conducted by Harris’ poll found that about three-quarters of respondents believe Disneyland is currently out of reach of their families. That’s what Disney is paying attention to, but the company calls its investigation flawed and misleading.
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