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Major fashion houses are shaking things.
Nearly 30 years after being the brand’s creative director, Donatella Versace has resigned and takes on a new role. She also revealed who would intervene.
“Advocating for the next generation of designers has always been important to me.
We are excited that Dario Vitale has joined us and are excited to see Versace through new eyes. She wrote in an Instagram post.
Vitale comes to the brand after working for Miu Miu.
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In 1997, Donatella was at the helm of an Italian luxury elite fashion company after the brothers and brand founder Gianni Versace were murdered outside a Miami Beach Mansion. Before that, she was Vice President.
The announcement on Thursday comes after the fashion monarch appeared at Versace’s Milan Fashion Week Show late last month. She spurred speculation that she might have left as the show paid tribute to Gianni by referring to his final collection from the fall and winter of 1997.
“It was the greatest honor of my life to carry on the legacy of my brother Gianni. He was a true genius, but I hope he has his spirit and tenacity,” she explained. “In my new role as Chief Brand Ambassador, I remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart.”
Designers Gianni Versace and Donatella Versace (Photo: Robert Mitra/WWD/Penske Media by Getty Images)
Hand changes will begin on April 1st.
In Donatera’s new role, she “will be dedicated to supporting Versace’s philanthropy and philanthropy and will remain a global advocate of the brand,” Brand said.
It was well known that the designer served as a creative partner and muse for the brothers after its launch in 1978. She helped style, create brand imagery and design accessories for the line.
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In a post on Versace Brand’s Instagram Story, Vitale said he was “really honored” to sign on as Chief Creative Officer and become part of this special and powerful fashion luxury house created by Gianni and Donatella.
“The Versace home has a unique heritage spanning decades and has shaped fashion history,” his statement continued. “I would like to express my sincere gratitude to Donatera for her trust in me and for her tireless dedication to Versace’s extraordinary brand today.”
“It is a privilege to contribute to Versace’s future growth and its global impact through my vision, expertise and dedication.”
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