Affiliate of the San Francisco Giants minor leagues has abolished plans to use “Gold Digger” as an alternative team name after women got mad at video marketing.
The Sacramento River Cats, who plays in the Triple A Pacific Coast League and shares Sutter Health Park in MLB track and field, have announced that they will play five games this season as the Sacramento Gold Diggers.
The Gold Diggers logo featured a bearded man. He looked like a miner, carrying a Picax over his shoulder, wearing a headlamp in baseball where there was supposed to be a light. The subsequently deleted promotional video attempted to make this idea interesting, but attacked.
The video reportedly portrayed two women with dollar signs instead of eyes staring at a player who just emerged from a gold mine. One of the women wears a low-cut top with a large ring on her finger while accompanying an old man.
The Rivercats apologized Friday afternoon in a statement sent to the Times.
“Recent marketing campaigns for alternative identities clearly missed the mark,” the team wrote. “Our intention was to creatively refer to the rich history of Sacramento and the country of Gold, but our approach was wrong. Sorry for the mistake. We will no longer use this identity.”
A product featuring the Gold Diggers name and logo – containing “baseball” in much smaller letters below, and a woman and man t-shirt with a large gold dollar sign underneath – has been removed from the team’s online store.
According to Sacramento Bee, elected officials in Sacramento and West Sacramento tried to get the river cat to scrub the video online.
“I was appalled by the sexist and offensive marketing ads chosen by a respected and beloved team,” West Sacramento City Councillor Quirina Orozco said in a statement emailed to The Times. “I speak for many people with pavement paths for women and girls when they raise the voices of women, remove barriers to leadership, condemn such messages and say they have no place in our community.
“We are delighted that River Cats willing to unleash their campaign and work with them in future remedial efforts that benefit women and girls throughout our region.”
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