Kim Kardashian’s Shapewear Line Skims has debuted a new product for the face.
Yes, you read it correctly.
On Tuesday, the brand released a seamless Sculpt Face wrap, which quickly sold out online.
“We have our first facial innovation. This essential face wrap boasts our distinctive carved fabric and features collagen threads for ultra-soft jaw support.
The $48 wrap comes in two colors: clay and cocoa.
Users are advised to wear it while sleeping, then remove it in the morning to take on a more sculpted chin line and face shape.
This item is called “a mandatory addition to your nightly routine.”
Skim
This item follows the popular “Morning Shed” ticoku trend. This is the process of removing skincare and beauty products that are applied before bedtime, such as sheet masks, mouse tapes, chin straps, and hair bonnets.
Some plastic surgeons say People Magazine While jaw straps may provide temporary improvements, there is no scientific evidence to support its long-term functioning. They also added that such compression dressings are usually only useful after surgery.
Some customers want to try it, others are worried.
“Is it April Fool’s Day?” I wrote one follower for a Skims Instagram post.
“What is Hannibal?” I wrote another reference to Hannibal Lecter from “The Silence of the Lambs.”
“We need a mayor’s campaign coming to Christmas,” another wrote.
