LeBron James recently became the first professional male athlete to resemble Ken dolls, and KTLA was able to exclusively see the King in his latest form before the figurine was officially released.
Originally, it was announced on Wednesday that the NBA’s highest scorer ever will be Barbie Kembassador. In a press release, Barbie’s parent company Mattel has pushed the Lakers forward with its positive impact on culture, style and community.
“We look forward to providing our fans with Ken’s new presentation celebrating LeBron as a role model, his iconic status, his lasting impact on culture, and his dedication to setting a positive example for the next generation to reach their infinite potential.”
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James, 40, called the chance that he resembles a Ken doll “an honor.”
“As a young child, I was lucky enough to have a role model that not only inspired me, but also showed me what was possible through hard work and dedication,” he said. “As an adult now, I understand how important it is to have positive numbers for young people to respect. [and] That’s why it’s such an honor to partner with Barbie to release the LeBron James Kembassador doll. ”
Barbie’s signature LeBron James Kembassador doll (Courtesy: Mattel)
Not only does the doll pay tribute to LeBron’s athleticism, his dolls are taller than standard Ken dolls and come in custom packages – but the dolls feature custom varsity jackets, LeBron James Foundation “We slap family family shirts, Nike shoes, headphones, snonglasses, fan packs and fanny packs.
According to Business Wire, the 21-time NBA All-Stars have been working closely with the Barbie team to come up with the outfit.
On Saturday, KTLA was fortunate to enter the undefeated store on South Lover Avenue in the Fairfax area. There, a long line formed outside the store, a drop of special US-specific dolls, including some signed by LeBron himself. Some people told KTLA 5’s Jacqueline Sarkissian on Saturday they had been waiting outside for more than 24 hours.
Jacqueline Sarkisian of KTLA 5 with Barbie’s signature LeBron James Kembassador Door at an undefeated store in the LA Fairfax area on April 12, 2025. An undefeated store located on April 12, 2025 in the Fairfax district of LA.
And despite the similarities between the hype around the figurine and the king, a store worker expressed the opinion that the designer should add grey or white hair to his whiskers.
LeBron himself pointed out the contradiction.
“He may need to lift a bit… his legs look a little thin,” he said of his doll in a video posted on social media. “But it’s dope.”
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If you missed the limited edition drop on Saturday, Barbie’s signature LeBron James Kembassador doll will be available on select Target stores and their websites, as well as Amazon, Walmart and Mattel creators from 12am on Monday.
The cost of the doll is $75.
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