From forklifts to branching out family recipes cooked at home for millions of people, Los Angeles’ Jenny Martinez is the latest major success story on social media.
Like many, Martinez learned to cook from her mother, but did not think about introducing her skills online.
Before her social media stardom, she sold forklifts. Then came the 2020 Covid-19 pandemic.
“Everything has started to close since Covid was hit. It was when my daughter was home from school and she’ll do a video on Tiktok,” Martinez said in an interview with the NBCLA.
At the time, Martinez barely used social media and had just 100 followers on Instagram. By the next morning, millions of people had seen her food. The next one featuring Quesavilia Tacos was an even bigger hit.
“I told my daughter you’re going to quit your job, I’m going to quit my job.
Martinez put her online success into a commercial brand deal and landed her own Molcajete, Comal and Tamalera at JCPenny under her brand “Mesa Mía”.
“When we finished the phone, I started crying. I called my husband and said, ‘Mijo, we’re going to jcpenney!”
The kitchen supplies were hit and sold out on the first run.
After that, Martinez became a national with the “Kelly Clarkson Show” and the Food Network functionality.
More recently, Martinez has set her entrepreneurial sights as a new goal, her own cookbook.
“It’s really easy to do a video, but it’s about writing it down and putting it in words that’s the challenging part for me,” she said. “How would you explain to someone who has never seen Tamar before, how would you wrap up how to do it?”
“My Mexican Mesa, Y listo!: Beautiful Flavor, Family Style” was released after two years of efforts by a mother.
“You don’t need to have perfect talent, perfect knowledge. You don’t need to have perfect answers. “And just open the path.”
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