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7-Eleven, Inc. attacks the Nostalgia Pedal in a new collaboration with Mattel, unveiling the limited edition 7-Eleven X Hot Wheels Collection, which will be available until August 31st, but consumables continue.
The collection includes:
•7-ELEVEN-themed hot wheel skates •7-Eleven-themed hot wheel skates Hot series Silver series Supra Hot Wheels Silver series Supra: A 1:64 scale diecast car inspired by 1990s racing, wrapped in the exclusive 7-Eleven brand. 7-ELEVEN-themed Hot Wheel Skates: A pair of fingerboards styled after fan favorite 7-Eleven products. Limited Edition Item: Retro Style Streetwear Line Available in 7 Collections. It features graphic tees, sweatshirts, silver series Toyota Supra and collectible pins that highlight the culture of convenience stores.
Items are available online at 7-Eleven, Speedway and Stripes stores nationwide, and at 7collection.com.
To celebrate the launch, Hot Wheels is holding a store acquisition at Riverside, 14511 Meridian Parkway.
From Saturday, August 2nd to Monday, August 4th, the event features a life-size Toyota wrapped in a luxury 7=Eleven hot wheel design, registered on the wall of a large wheel mural, styled in style after the iconic packaging of the toy.
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