The NAACP is urging black consumers to direct their purchasing power to almost $2 trillion towards businesses that maintain their commitment to diversity, equity and inclusion (DEI) initiatives.
In a “Black Consumer Advisory” memo released Saturday, NAACP said black consumers have more than $1.8 trillion in purchasing power per year. The memo included “call to action” to help these consumers begin to guide their power from certain companies that have begun to cut DEI-related positions, programs, investments and employment practices. According to the group, such rollbacks “reinforce historical barriers to progress under the guise of protecting ‘meritocracy’,” they said.
Some of the companies the group is urging black consumers to avoid are listed on their websites, including Walmart, Meta and McDonald’s. Others reportedly referred to them in another purchasing guide, which was provided solely to the Associated Press.
Delta Air Lines, Apple, and Ben & Jerry’s are some of the companies listed on their website as “recommended to Dei.” Meanwhile, according to the Associated Press, Elf Cosmetics and JPMorgan Chase & Co. , and Costco is another company.
Walmart faces backlash against a reversal of DEI policy to encourage shareholders and DEM officials to rethink
Efforts to alienate consumers from these businesses have put pressure on them to strip DEI’s commitments in both the public and private sectors amid pressure from the Trump administration and GOP officials. In addition to executive orders from President Donald Trump, it calls for an end to “illegal DEI and DEIA policies.” He said he is in violation of the now established civil rights laws, and newly appointed Attorney General Pam Bondi sent a note to all Justice Department employees earlier this month, with agents saying they would like to announce the private sector and the private sector. It shows research, eliminate and punish DEI preferences, delegations, policies and programs that occur in educational institutions.
Missouri filed a lawsuit earlier this month to challenge Starbucks’ Day policy. (Fox News Digital)
Recently, Federal Communications Commission Chairman Brendan Kerr ordered an investigation into Comcast’s DEI practices, and Missouri filed a lawsuit earlier this month to challenge Starbucks’ DEI policy.
The Obama Library, which started with the lofty DEI goal, is currently plagued by a racially charged $40 million lawsuit, and has swelled costs.
“NAACP recognizes that the rollback of the DEI initiative is a direct attack on black people’s economic progress, civil rights, and principles of equity and equity,” the consumer advisory memo on Saturday said. It states. “These actions are part of a broader effort to reverse civil rights and social justice-based interests. We are committed to demanding accountability from black consumers from businesses and institutions. They use their collective power to encourage them to remain vigilant, informed and intentional in their economic decisions.”
The Associated Press reportedly says consumer guidance provided by NAACP will be revised as businesses change their DEI commitments, and the group is currently in discussion with executives from the company who have overturned their DEI commitments.
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Fox News Digital asked NAACP for comment, urging black consumers to pilot Cleer but reached out to receive a full list of companies that did not receive a response per publication time.
“We have the power to choose where we spend our money,” NAACP CEO and president Derrick Johnson said in a statement posted to X. – Money earned. ”
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