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More than 200 breweries around the world, including some locals, have partnered to raise funds for Los Angeles fire relief efforts in the form of new beers.
Lo Love LA is an initiative aimed at widespread adoption of breweries, creating special beers with revenues towards fire efforts. The fundraising collaboration has registered over 200 breweries so far.
Angel City Brewery X Buena Vista Brewing Company Coronado Brewing Co. Firestonewalker Golden Road Highland Park Brewing Malibu Brewing Company Pizza Port Brewing Company Santa Monica Brewing Company Smog City Brewing Corn Brewing
Even breweries in Australia and Japan are taking part in the initiative.
La Love La is a new beer line with over 200 participating breweries, with proceeds directed towards wildlife relief efforts. (Sierra Prescott)
Participating breweries have simple tasks. We create our own unique beer that we call “We Love LA.” All of these beers use the same logo and have a QR code in the can that leads to the donation website.
“We hope this makes it as easy as possible for breweries to participate by allowing breweries to choose their preferred style and develop their own recipes.”
The “Love La” beer ranges from the juicy IPAs in Santa Monica Brew to Table Saison Ale from Torrance-based Cellador.
We encourage LA to donate 100% of its revenue to breweries to wildfire relief efforts.
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