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Summer 2025 Virus Cuisine comes to the Secret LA Pop-Up on August 2nd, but you don’t want to miss it.
Pop-Tarts and BJ Novak’s cult-flavored foodie gathering chain are helping out a day’s pop-up on National Ice Cream Sandwich Day on August 2nd. This isn’t just about pop tart celebrating an already released ice cream sandwich. No, fans will have the opportunity to indulge in just 1,000 next-level pieces featuring viral flavored strawberry matcha and Dubai chocolate.
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Earlier this summer, Popturtz officially launched three packaged ice cream sandwich flavors: frost brown sugar cinnamon, frost strawberry and frost chocolate fudge. Now Poptart is experiencing viral success and they want more. Input: Chain pop-up another pop-tarto ice cream sandwich.
If you do, imagine chewing on a frost strawberry pop tart sandwich hugging a cool matcha ice cream with a bright strawberry swirl. Or: Grip a decadent frost chocolate fudge pop tart filled with pistachio ice cream and finish off with a crispy toasted kataifi and a rich tahini chocolate ribbon, then riff on a gorgeous Dubai chocolate craise. These are the kinds of dreams of sosal hoodies (and those who follow viral trends) like bold mash-up flavors.
The chain, the food group of BJ Novak and chef Tim Hollingsworth, is what happens when Hollywood nostalgia meets culinary chaos in the best way. Known for its pop-ups, known for its talented chain restaurants that have highly distributed fast food and chain restaurants, the chain throws parties that feel like a fever dream from childhood… If you had craft cocktails and a red carpet as well. It doesn’t have a kitschy taste. Or it’s so much craving that it’s perfect for a Pop Tart/Dubai Chocolate collaboration.
Poptart ice cream sandwiches by Chain Pop-Up are free to participate, but space is limited. Fans can get a secret location in Los Angeles here with RSVP or text 505-552-4246 and book a sandwich in advance. We may be heading into the summer dog age, but that’s even more reason to win sweet frozen treats. And if it has the influence aspect, that’s it.
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