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There was a time when jingles were stuck in everyone’s minds.
That deal disappeared long ago, but now the subway continues to face challenges like many restaurant chains, including closed stores and reduced footprints.
The neon green sign promoted a fresh sandwich that once boasted more than 27,000 locations in the United States. He was proud of his longer shot than McDonald’s. However, QSR, which tracks trends in the restaurant business, says that the subways shrank to 631 stores in 2024, closing around 7,600 US stores in the past nine years.
In fact, according to QSR, Subway is now the first generation in a generation below 20,000 US locations.
The subway still has an important footprint. It’s at the top of the list, followed by Starbucks and McDonald’s. There are the same three Jostoles that take the same position internationally, and the subway still holds around 37,000 restaurants worldwide.
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So, what is happening? Why are restaurants closed due to the number one chain in America?
The subway did not respond to KTLA’s request for comment. In a statement to QSR, the chain said it is focusing on smart growth. Restaurant supply has a proper franchise. This includes opening, relocating or closing new restaurants as needed.
What does that mean for Southern California and other subway locations? I don’t know yet. We asked David Lazarus from Consumer Confidential to think about things. Lazarus says the subway is “still essentially strong and competitive in the fast food sector,” but he warns everyone in the quick service industry.
“The big problem with subway-competing chains is that price increases will affect business models. This is based on affordability,” says Lazarus. “Consumers are beginning to realize that when there is little price difference between subways and high-speed eateries, they can become faster casual and enjoy a sit-in experience with the right napkins.”
So where does the subway go from here?
According to their website, they are working on deals, including a $6.99 foot, which is currently $6.99, and collaborations with companies such as Doritos. Last month they were appointed new global chief marketing directors, supporting the “continued focus of the subway as the freshest, most affordable, most affordable sandwich options on the market.”
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