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To mark International Friendship Day, the city of Los Angeles introduced its “Just Say Hello” campaign on Wednesday, the latest iteration of anti-hate LA for all initiatives.
It is designed to promote compassion and connection between Angeleno, campaign posters and other visuals. The campaign was designed in 11 languages including Russian, Chinese, Korean, Spanish, Croatian, Italian, Japanese, Thai, Cambodian, Vietnamese and English.
On Wednesday, Los Angeles’ Civil Rights Office led a press conference at City Hall, where it discussed the campaign with city officials and community leaders.
“We remind Angelenos that simple greetings can be a powerful first step in healing, safety and understanding for our entire community.”
According to the Census Bureau, 56.3% of Angelenos speak a language different from the English they live in, and about 43.7% of the city’s population speaks English only.
Residents and visitors are encouraged to use the #justsayhellola tag to share photos and personal stories.
City departments such as LA’s Sanitation and Environment, Street Rail, Parks and Recreation, Public Library, Port of Los Angeles and Los Angeles World Airport have joined in campaigns that will help amplify the message in day-to-day operations and outreach.
Masaki Koike of Phyx Design helped the department develop the campaign. Visuals will appear in transit shelters, sanitary trucks, social media and urban facilities through Los Angeles.
In the near future, the campaign visuals will also be visible in Lamp Posts in some regions, officials said.
Councillors Tim Makosker and Hugo Soto Martinez agreed that the initiative will help strengthen relationships with the city’s residents as well as immigrant communities.
“In moments like these, when fear and the national sector threaten to separate us, we must double down what will strengthen our community: connection, compassion, unity,” Makosker said in a statement.
“When the federal government, motivated by hatred, tries to terrorize its neighbors, we respond with solidarity and love for our community,” added Soto Martinez.
In 2021, the city’s Civil Rights Office launched its award-winning LA for all its initiatives in response to an astonishing rise in hate crimes.
In Los Angeles County, 1,350 hate crimes were reported to law enforcement in 2023. This is the most hate crime since the county began tracking data, due to a surge in discrimination and violence against Jews and transgender people.
In September, the city will celebrate all LA, lighting landmarks like Dodger Stadium and Lax Pylons in campaign colors.
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