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New field-level end zone clubs and a giant video board are part of improvements planned at Pasadena’s historic Rose Bowl, the stadium’s operator announced Monday.
Projects planned for the historic venue, which opened in October 1922, include a new seating area adjacent to the south end zone, one of the largest video boards in the country, technology and connectivity upgrades and other seating improvements. Included.
The more than 70-year-old sign that has welcomed generations of football, soccer and other sports fans has been renovated, and upgrades to the stadium’s sound system have been completed ahead of the college football season. This is a first for UCLA in the Big Ten Conference. Part of the campaign. It was the Rose Bowl’s first complete sound system renovation since the 1990s.
Some projects, including the end zone field club, will be completed in 2026, with another round planned after the 2028 Los Angeles Olympics. Phase II includes seating and state-of-the-art video board improvements.
The Rose Bowl company said the project, planned as part of a campaign called the Last Legacy Campaign, will be led by privately raised funds and donations from the venue’s third-party partners and vendors. .
The stadium will host the New Year’s Day quarterfinals of the 2024-25 College Football Playoff.
Rose Bowl Operator Renderings depict the Rose Bowl with a planned video board. Rose Bowl Operator A rendering of the proposed south end zone field club for the Rose Bowl is shown. Rose Bowl Management Company An image of the south end zone field club planned for the Rose Bowl. Rose Bowl Operator A rendering of the proposed south end zone field club for the Rose Bowl is shown. Rose Bowl Operator A rendering of the proposed south end zone field club for the Rose Bowl is shown.
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