On Wednesday morning, 20 flower-covered Rose Parade floats were honored by the Pasadena Tournament of Roses.
The 2025 Rose Parade Float Award winners were judged in a variety of categories, including a sweepstakes prize for the most beautiful entry. Since 1924, the coveted award has been presented to the San Diego Zoo.
The Float score is based on creative design, floral craftsmanship, artistic merit, computerized animation, interpretation of theme, representation of flowers and color, and dramatic impact. Judges judged each float during a pre-New Year’s parade session on Colorado Boulevard.
The parade, which featured nearly 40 floats in total, displayed banners for each award winner. Some are sponsored by Southern California cities, while others are sponsored by companies and organizations such as UPS, Trader Joe’s, the San Diego Zoo, Pasadena Humane, Kiwanis International, and Kaiser Permanente. Universal Pictures also participated in a float celebrating “Wicked” named after the film’s star characters Glinda and Elphaba.
After the parade, the floats will be displayed at Float Fest at Sierra Madre and Washington Boulevard, where spectators will be able to see the toilets up close. Floatfest will be held on Wednesdays from 1:30 to 5 p.m. and Thursdays and Fridays from 9 a.m. to 5 p.m. Floatfest opens at 7 a.m. Thursday for seniors and people with disabilities.
The 2025 award winners are:
The average price for a quality float is $275,000.
Sweepstakes: San Diego Zoo
The most beautiful entry encompassing float design, floral presentation and entertainment.
Americana: ELKS USA
The finest depiction of national treasures and traditions.
Animation: City of Burbank
Best way to use animation.
Bob Hope Humor: Boys & Girls Club
The most quirky and interesting floats.
Crown City Innovator: La Cañada Flintridge
The most remarkable use of imagination, innovation and technology.
Director: Explore Louisiana
The finest artistic design and use of floral and non-floral materials.
Extraordinary: One Legacy Donate Life
The most special float.
Fantasy: South Pasadena City
The finest expression of fantasy and imagination.
Founder: Downey Rose Float Association
The best floats built and decorated by volunteers from a community or organization.
Golden State: Sierra Madre Rose Float Association
The best depiction of California life.
Grand Marshal: Love 2 You
The most outstanding creative concept and float design.
International: Coding for Veterans
The best floats from outside the US.
Isabella Coleman: City of Hope
The finest expression of color and color harmony through floral design.
Judge: UPS Store
The best float design and dramatic impact.
Leishman’s public spirit: Cal Poly University.
Best floral presentations by non-profit participants.
Mayor: City of Alhambra
Best floats from participating cities.
Former President: Visit to Mississippi
The greatest innovation in the use of flowers and non-floral materials.
President: Western Asset
The best use and presentation of flowers.
Princess: City of Torrance
Best floral presentation among entries 35 feet or less in length.
Queen: Shriners Children
The best presentation of roses.
Showmanship: Trader Joe’s
The finest display of showmanship and entertainment.
Theme: Pasadena Humane/Hill’s Pet Nutrition
The best presentation of the Rose Parade theme.
Tournament Volunteer: Rotary
Of all the floats under 35 feet in length, it has the best floral rendition of the Rose Parade theme.
Wrigley Legacy: Kaiser Permanente
The finest display of floral presentations, float designs and entertainment.
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