It’s the season to unpack Spotify Wrapped. And it’s no surprise that Taylor Swift has been named the most streamed artist for the second year in a row.
On Wednesday, the streaming giant released its annual summary of individual viewing trends and trends around the world. Users can now not only access top artists, songs, genres, albums, and podcasts, but also find out which artists had the biggest years on the platform.
Swift ranks as the world’s most streamed artist in 2024 with over 26.6 billion streams. Following her are The Weeknd, Bad Bunny, Drake and Billie Eilish.
In the US, the list appears to be similar, with Swift topping the list, followed by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Last year, Swift defeated Puerto Rican reggaeton star Bad Bunny to take the top spot in the world. He held his long-awaited title for three consecutive years starting in 2020.
Swift also took home the title of most streamed album of 2024 for “The Tortured Poets Department.” Then came Eilish’s “Hit Me Hard and Soft,” Sabrina Carpenter’s “Short and Sweet,” Karol G’s “Maniana Sera Bonito,” and Ariana Grande’s “Eternal Sunshine.” ” follows.
All of these titles are new releases for 2024, except for Karol G’s album, which was released early last year.
In the United States, there are only slight differences. Swift’s album remains at number one, followed by Wallen’s “One Thing at a Time,” released last year. Carpenter and Noah Kahan’s “Stick Season” and Chappell Roan’s “The Rise and Fall of a Midwestern Princess” will also be released in 2023.
Carpenter topped the most-streamed songs this year in the U.S. and globally with his summer smash “Espresso.” It has received over 1.6 billion streams.
Internationally, Benson Boone’s “Beautiful Things,” Eilish’s “Birds of a Feather,” Floumener and Chris MJ’s “Gotta Only,” and Teddy Swims’ “Loose Control” is following her.
and in the US, Kendrick Lamar’s “Not Like Us,” Shabouzy’s “A Bar Song (Tipsy),” Post Malone and Morgan Wallen’s “I Had Some Help,” and Tommy Richman’s “Million Dollar Baby.” is following her.
This year, Spotify Wrapped has several new features. These include a new data story called “Your Music Evolution” that documents three different musical phases for each user, as well as personalized playlists. The individual “Your Top Artists” feature has also been slightly modified to now include “Longest Consecutive Listening” in addition to the familiar “Top Listeners.”
It’s no surprise that some of the world’s most famous artists have taken the top spot on Spotify Wrapped. Not only do they boast a loyal and dedicated fan base, they are featured prominently across streaming services, including on influential playlists. For independent artists who have the potential to be featured on Wrapped for individual listeners, billions of streams are required to reach the top of the global list.
Currently, most of the revenue generated by the music industry comes from streaming, which accounts for a whopping 84% in the United States, according to the Recording Industry Association of America, and 67.3% worldwide, according to a 2024 report by the International Federation of the Recording Industry. I am. , track worldwide sales.
Spotify is the largest platform with approximately 31% of the total market share, with a reported 626 million users and 246 million subscribers in over 180 markets.
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