State Farm has decided to cancel its Super Bowl commercial and instead focus on helping Los Angeles residents affected by the deadly wildfires.
“We remain firmly focused on providing support to the people of Los Angeles. As originally planned, we will not be running ads during games,” the company confirmed in an email statement to KTLA.
State Farm aired a commercial starring Arnold Schwarzenegger and Danny DeVito during last year’s Super Bowl. This commercial won USA Today’s annual Super Bowl ad popularity contest.
The news comes after California’s largest insurance company decided to offer renewals to home insurance policyholders affected by deadly wildfires across Los Angeles County, rather than canceling them. Announced.
State Farm’s decision applies to insurance policies held by homeowners, rental property owners, and housing associations, including condominium associations.
The company says it has received more than 7,850 home and auto insurance claims and has returned approximately $50 million to customers. State Farm expects that number to increase as residents return and assess the damage.
Last March, State Farm announced plans to eliminate about 30,000 property and casualty policies and 42,000 commercial apartment policies in California. This followed the company’s decision in 2023 to stop accepting new insurance applications for all business and personal property in the state.
So far, other insurance companies have not announced plans to offer renewals to policyholders affected by the wildfires. It’s also unclear whether more companies plan to pull out of the game because of the fire.
State Farm’s decision was first reported by Ad Age.
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