The landlord in Los Angeles downtown is already seeking a fire victim to the city’s environment, far from the fire zone, with thousands of houses and apartments in a tight housing market.
The Social Media Campaign was started by members of the historic core business improvement area, searching for housing and trying to move to one of the oldest LA areas. Apartment.
Downtown is outside the familiar appearance of most evacuees, and Brare Basten, an executive director in the district, acknowledged, but she seduces the availability and price of the apartment there. He said he wanted to do.
“The Westside and Pasadenna areas may be saturated by those who want to move close to the place where they lived,” said Besten. “That may not be possible.”
A considerable number of evacuees were already an apartment lessee. According to Real estate data provider Costar, 480 multi -household buildings with 9,500 rental units may have been damaged or destroyed in the firefighting zone.
The affected facilities are overwhelmingly old apartment buildings owned by moms and pop landlords. According to COSTAR, nearly 75 % of the building contains less than 15 units, and the average age is 71. Many of them lack general modern modern amenities such as Central Air Conditions, Fitness Center, and Pool.
The cost of reconstructing such a modest house is “I will bring almost a challenge that I can not overcome.” “The new apartment construction in Los Angeles is distorted to luxury, and last year we completed a rent of $ 3,300. This is completely contrasting with interest rates related to the fire zone rental properties.”
According to Costar, modern earthquake building standards and inflation -driven construction costs worsened the difficulty of redevelopment and are financially banned for many real estate owners.
Besten states that the Historic Core program is available on average for $ 2,046 per month. In order to increase the appeal to fire refugees, the landlord offers a short wreath for three months and arrange a furniture rental business to provide a unit to a new tenant.
“We tried to provide some houses very quickly, such as kitchen essentials and bus necessities,” said the landlord ICO Group, Laurie Misquiski. “There are many people who have lost everything. The last thing to worry about is a toaster or a coffee maker.”
Some of the ICO group’s property opened as a department store in 1907 and turned into a house more than 10 years ago. ICO also owns Broadway loft, a 1907 Renaissance revival -style building dating back to 1907.
Misquiski said that the fire that driven out people from the house was an incredible trauma event. “We reach out and say,” Hey, we may not be the neighborhood you are used to, but we have many things that provide a place where more people are welcomed. It is a lively neighborhood. ” “
So far, most of the units included in the outlet program in the business improvement area are five historical buildings that have taken postponement maintenance and driven out tenants who have not paid rent. there is.
“Covid has caused a lot of damage to downtown in many ways,” said Mark Sanders, a co -founder of Landlord 15 Group. “Habitically, people did not pay rent, and the evacuation moratorium was not helpful.
“It took a long time to circulate many of these units. That’s why there are this vacant seat,” said Sanders.
He has enough empty seats in his building, including Marly Loft and Therman Loft, to those who have evacuated to those who may want to live near their family, friends, and members of churches and synagoggs. I want it to be.
“Now they have the opportunity to stay together by renting to the same building,” he said.
The business improvement area aims to add other landlords to the appeal program. This wants to improve the historical core public image.
The district advertising campaign on Instagram focuses on the possibility of using short -term leasing and the opportunity to live in a historic building in a neighborhood where shops, restaurants, offices, and entertainment are within walking distance.
The district fell in a difficult time due to the commercial center of the city for business, shopping, and entertainment, in the late 20th century, companies moved to the west several blocks and department stores moved to the suburbs. I did it. Since 2000, apartments, trendy shops, bars, and high -end restaurants have arrived and revived, but as the homeless became more common, some teners have changed again during the pandemic.
When you reach out to those who have been avoided by the fire, you will have the opportunity to reach out to the stakeholders in the district to those who live somewhere and are interested in the entire weekend. They may ask, “What does it look like, and do you want to take a shot?”
