The world’s musical icon and Southern California native Snoop Dogg will be the launch speaker for the USC Marshall School of Business for the class of 2025, the university announced on Tuesday.
USC Marshall School for Business has appointed Snoop Dogg as the starting speaker. Entertainment icons, entrepreneurs and philanthropists will be taking part in the Class of 2025 at the Los Angeles Memorial Coliseum on Saturday, May 17th. https://t.co/mozr6lxut5
– USC Marshall School of Business (@uscmarshall) March 25, 2025
“We are deeply honored to be part of the USC Marshall launch to celebrate the incredible achievements of these alumni,” Snoop Dogg said in a statement posted by USC. “Starting is not just a milestone, it’s a launch point. It’s about stepping into your goals, applying what you’ve learned and making an important impact. We look forward to welcoming them to the next chapter of our journey as a leader, innovator and change maker.”
The Snoop Dogg was discovered around the USC campus, dating back to the early 2000s. A longtime fan, Snoop often stopped at football practice throughout the Pete Carroll dynasty. More recently, he was seen on the courts in favor of star women’s basketball guard Juju Watkins.
LOS ANGELES, CA – November 23: (LR) Chad Easterling, CEO and actor Michael B. Jordan of ObsidianWorks, fashion designer Tracy Mills and Rapper Snoop Dog will take part in the Notre Dame Fighting Irish game with the USC Trojan Horse at the Gallen Center in Los Angeles, CA on November 23, 2024. (Photo: Jayne Kamin-Oncea/Getty Images)
He has also been featured in class and spoke to students in 2024 about his career at Marshall. He was named Entrepreneur of the Year at USC in the same year.
During his music career, Snoop released 21 studio albums, earning three No. 1 hits on the US Hot 100 Billboard, and received 20 Grammy Award nominations in the process.
He purchased SoCal Hallmark Death Row Records in 2022.
The USC Marshall launch ceremony will be held on Saturday, May 17th, 2025 at the Los Angeles Memorial Coliseum.
