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Popular retailer Victoria’s Secret’s online business closed Thursday morning due to a “security incident,” the website says.
In a message posted to the website, the retailer said some in-store services were also affected.
“We are taking steps to deal with security incidents, our valued customers,” the message said. “We have removed the website and some store services as precautions. Our team is working to fully restore the work 24 hours a day. We appreciate your patience during this process. Meanwhile, Victoria’s Secrets and Pink Shop remains open and look forward to offering it to you.”
Messages posted on the Victoria’s Secret website. (Victoria’s Secret)
The website has been declining since Wednesday, with the stock falling from $21.97 to $20.99 due to the closing bell.
In August 2024, the retailer named Rihanna’s Savage x Fenty Hillary Super as the new CEO and took over to Martin Waters, who has been CEO since 2021.
Plans for a secret spinoff of Victoria from the parent company L brand were announced after a contract in 2021 to sell lingerie, sleepwear, beauty and clothing companies to private equity company Sycamore Partners. The chain has since struggled to slow sales, working to reinvent fashion and redesign stores.
Super has been CEO of Savage X Fenty since June 2023. The lingerie company co-founded by Megastar and Business Mogul Rihanna, appeals to young consumers and the expertise of the supermarkets running the company can help Victoria’s secrets excel in the demographics of its prizes.
Before working at Savage X Fenty, Super was global CEO of Anthrogie Group, the Urban Outfitters Company.
Victoria’s Secret did not immediately respond to NBC Chicago’s request for comment.
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